SAS Scandinavian Airlines (SK, Copenhagen Kastrup) will partner PrivatAir (Switzerland) (Geneva) in launching flights between Stavanger and Houston Intercontinental on August 20 in line with growing demand for premium services between the two petroleum hubs.

"The route we have established is a tailored product for a defined market with particular travel needs," says Rickard Gustafson, President and CEO of SAS.

The route will be operated by an All-Business Class B737-700 and will have an SAS Long Haul Business Class concept on board, with 44 comfortable business seats, along with a modern inflight entertainment system and full-service meals and service.

SAS has entered into a wet-lease agreement with PrivatAir, whose aircraft will carry SAS's distinctive colors and logo.