nasair (Saudi Arabia) (XY, Riyadh) has rebranded itself as flynas (XY, Riyadh) with immediate effect. Among other measures aimed at reinventing the Saudi LCC's image and business plan, the company will also add a new business class offering on all routes starting January 2014. Sulaiman Al Hamdan, CEO of Nas Holding, said: “The company has built strong customer appeal and high trust amongst passengers inside and outside Saudi Arabia by attracting frequent travelers, whether businessmen or individuals, who are looking for distinctive services and who appreciate quality. The new brand identity is modern, vibrant and confident and reflects our new strategic direction and brand promise to our customers which is to be ‘Better’."