BRA - Braathens Regional Airlines (Stockholm Bromma) will be the new common brand for Malmö Aviation (Malmö) and Sverigeflyg (with its affiliates) from autumn 2015 onwards. The name BRA is related to Braathens and is meant as a shortcut for "Braathens Regional Airlines". "bra" means "good" or "well" in Swedish.
Besides Malmö Aviation, BRA well also include Sverigeflyg´s affiliates Blekingeflyg (Ronneby), FlySmaland (Växjö), Golden Air (Sweden) (Trollhättan), Gotlandsflyg (Visby), Kalmarflyg (Kalmar), Kullaflyg (Angelholm/Helsingborg) and Sundsvallsflyg (Sundsvall-Härnösand). As a united brand, BRA will make up for approximately a third of the Swedish domestic passenger market. The network will remain unchanged with its main focus on Stockholm Bromma.
