Budget Aviation Holdings Pte Ltd, the firm that oversees the Singapore Airlines (SQ, Singapore Changi) low-cost carriers Scoot (TR, Singapore Changi) and Tigerair (Singapore Changi), has confirmed it will pursue a singular brand and AOC for the two airlines.
In a filing to the Singapore stock exchange last week, BAH said it expected to complete the shift to a single AOC and brand - that of Scoot - during the second half of 2017.
"The integration is expected to be realised between mid- and end-2017, given the full spectrum of commercial, operational and regulatory considerations," it said. "This will encompass flight scheduling and connections, as well as touchpoint integration for guests including a common website, contact centre and check-in counters."
Under the BAH umbrella, the two carriers have already begun to share key functions, such as sales and marketing, IT, planning and operations.
Commenting on the merger, BAH CEO Lee Lik Hsin said Tigerair's business will benefit from the strength of Scoot’s brand for the next phase of its growth.
The consolidation will also see Scoot, which specializes in widebody and longhaul budget operations, expand its market coverage into the regional Asian market which has hitherto been Tigerair's domain.
