Grupo Aeromexico SAB is planning to partially float Premier Loyalty & Marketing, S.A.P.I. de C.V. (PLM), the firm that runs its frequent flyer programme, Club Premier.

According to sources who spoke to Bloomberg news on condition of anonymity, the IPO will likely occur in 2017 with PLM valued at approximately USD1 billion.

Grupo Aeromexico spun off Club Premier into PLM in September 2010 with Aimia, a Montreal-based data-driven marketing and loyalty analytics company, acquiring a 29% stake in the firm. The Canadians increased their shareholding in PLM to 49% in late 2012.