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easyJet owner accuses Latin American airlines of brand theft

easyGroup Holdings founder and owner Sir Stelios Haji-Ioannou has secured an order from the British High Court directing Honduran passenger charter specialist EasySky (EKY, Tegucigalpa) and its parent Global Air (DMJ, México City) to stop using the "easy" prefix as it could be considered brand theft, The Times of London has reported.

The court ordered the Latin American group to change EasySky's branding to one that does not begin with "easy". The airlines also have to change their website domain, Facebook name, and aircraft livery.

"As you would expect, it has caused some customers to presume that it is associated with easyJet. This company is nothing to do with the Easy family of brands and is regarded as a ‘brand thief’," an Easygroup spokesperson said.

The Mexican holding or its Honduran airlines do not operate to either the United Kingdom or the European Union as a whole.

"If [the defendants] do not comply with this order [they] may be held to be in contempt of court and may be imprisoned...

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