Air Serbia (JU, Belgrade) will have its new corporate identity revealed this week following reports from Belgrade that 49% shareholder, Etihad Airways (EY, Abu Dhabi Int'l), wants to push ahead with the reinvention of the Serbian national carrier, Jat Airways (JU, Belgrade), as soon as possible. In return for a USD40million investment in Air Serbia, Etihad will be able to appoint the CEO, the CFO and four board members with the remaining five in Belgrade's hands. Two Air Serbia-branded A319-100s are to be provided by Etihad (and crewed by Etihad staff while Jat's undergo training) in time for Summer operations. From late October, Etihad will provide a further eight A319s in time for the 2013/14 Winter season while retiring the Serbian carrier's ageing B737-300 fleet. Thereafter, EX-YU Aviation News states that fourteen new destinations - Abu Dhabi Int'l, Banja Luka, Beirut, Budapest, Cairo Int'l, Ljubljana, Prague, Sofia, Varna and Warsaw Chopin - will be launched alongside double daily operations to Paris CDG, Athens Int'l, Vienna and Zurich.