The Virgin America brand has been retired as of April 25 parent firm Alaska Air Group's CEO Brad Tilden confirmed during a quarterly earnings call on April 24. The move comes after Alaska Airlines and Virgin America consolidated their operations under a Single Operator's Certificate (SOC) using the Alaska Airlines brand in January this year.
"Our entire organization has been preparing for months to ensure that our transition to a single PSS goes smoothly tomorrow night. This event will mark our shift to a single brand and customer experience everywhere our guests interact with us," Tilden said.
The full integration includes not only the disappearance of Virgin America's VA code, but also the full rebranding of all check-in desks, websites, and other company assets. The repainting of Virgin America's fleet of A320 Family aircraft is currently in progress.
In October last year, Alaska Air Group stopped taking bookings for travel with Virgin America beyond April 25.
Alaska Air Group finalised the acquisition of Virgin America in December 2016, paying some USD2.6 billion for the LCC.
According to the ch-aviation fleets module, the post-merger Alaska Airlines' fleet includes ten A319-100s, fifty-three A320s, six A321neo, eleven B737-700s, three B737-700(F)s, sixty-one B737-800s, twelve B737-900s, and sixty-eight B737-900(ER)s.
