Work is underway to relaunch WOW air (WW, Reykjavik Keflavik) within the coming weeks, but the first flights will be filled with freight - specifically fish - rather than people, the Icelandic broadcaster RÚV has reported.

New parent USAerospace Associates and its chairman Michele Ballarin initially intend to launch flights between Reykjavik Keflavik and Washington Dulles, with the ultimate goal of expanding the fleet and starting scheduled routes to mainland Europe. The company will be based at Washington Dulles, but its route network, schedules, and fleet details have not yet been announced.

The carrier will begin with two aircraft and increase in line with demand, Gunnar Steinn Pálsson, Ballarin's public relations contact in Iceland, said. So the plan is to start modestly, and the focus at the outset will be on cargo transport between Keflavik and Washington, carrying fish and other goods from Iceland instead of scheduled passengers.

Ballarin has extensive transportation experience, Steinn Pálsson stressed. She returned to Iceland last weekend to resume promoting the rejuvenated airline, RÚV reported.

USAerospace Associates said in early October that WOW air had deferred its relaunch from October to December, with the aim of opening ticket sales in November. Steinn Pálsson admitted that the preparations had been more time-consuming than planned for a number of reasons, without going into detail.