16.03.2021 - 17:33 UTC
Bjørn Tore Larsen, the founder of the Norway-based crew management firm OSM Aviation, of which Norwegian (DY, Oslo Gardermoen) was formerly a co-owner, has announced a new low-cost carrier, Norse Atlantic Airways. It will enter the long-haul market between Europe and North America by the end of the year, and, in the long term, Asia, the start-up carrier has announced on its website.
Larsen has a 63% stake in the new venture through direct and indirect holdings, while Bjørn Kjos and Bjørn Kise, who pioneered low-cost transatlantic travel with Norwegian but ultimately failed to make it profitable, have contributed 15% and 12% of the capital, respectively.
Larsen is the chief executive of the new company. Espen Høiby, a former OSM Aviation chief executive and brother of Crown Princess of Norway Mette-Marit, will be operations director. James Lightbourn will be lifted from a career in the maritime sector to become chief financial officer.
Like fellow start-up Flyr (Oslo Gardermoen), Norse Atlantic Airways targets a listing on the Euronext Growth exchange in Oslo,...