GOL Linhas Aéreas Inteligentes (G3, São Paulo Congonhas) has made a filing with the Brazilian Securities and Exchange Commission proposing that it will merge its loyalty program Smiles into its Webjet (Rio de Janeiro International) unit. The proposal will need to be approved at the Smiles shareholders' meeting on June 30.

Gol purchased Webjet in October 2012 for BRL70 million (USD21.5 million), also acquiring its debt of BRL200 million (USD61.3 million). By November, Webjet had ceased operations, with its aircraft transferred to the parent company. Gol's plan to lay-off all 850 Webjet employees was opposed by the Ministry of Labour, and a lawsuit continued until 2015 when an agreement over re-hiring and compensation was reached.

Gol acquired a controlling stake in the Smiles loyalty program in 2007 when it purchased Varig (Rio de Janeiro International). In 2013, Gol restructured its holdings, creating Smiles SA as an independent business unit.

Through the merger of these two subsidiary companies, Gol hopes to simplify its corporate structure, and to take advantage of accounting and tax savings from accrued loss carryforwards.