Malaysia Aviation Group (MAG), which includes Malaysia Airlines (MH, Kuala Lumpur International) among its subsidiaries, is to be split into three dedicated profit centres - airlines, aviation services, and loyalty and travel solutions. The re-organisation will establish MAG as a fully-fledged operating company overseeing group-level support functions and subsidiaries and involve significant executive leadership changes.

Ahmad Luqman Mohd Azmi becomes CEO of airlines, a portfolio that includes Malaysia Airlines, MASwings, Firefly, and Amal by Malaysia Airlines. CCOs will be drawn from each airline, including Nasaruddin A. Bakar from Malaysia Airlines, Hamdan Che Ismail from Firefly, Suresh Singam from MASwings, and Muhammad Najmi Mansor from AMAL.

Mohd Nadziruddin Mohd Basri becomes the CEO of aviation services, which looks after cargo, ground handling, training, and maintenance, and MRO. Entities in this portfolio include MABkargo, AeroDarat Services, MAB Academy and MAB Engineering. MABkargo will retain its own CEO, Mark Jason Thomas, while the other entities in the aviation services portfolio will be represented by COOs, including Ibrahim Salleh from AeroDarat Services, Aida Salfaraz from MAB Academy, and Eke Nazri Rahim from MAB Engineering. Meanwhile, Philip See takes up the CEO's role in the loyalty and travel services division and Izham Ismail will oversee MAG as Group CEO.

"The new set-up allows MAG to have a more dynamic reporting structure under each profit centre, including dedicated loyalty and travel solutions and aviation services functions to drive revenue growth," said Ismail in a statement. He says the re-organisation will improve synergies as MAG "collectively works towards fulfilling its long-term business plan aspirations of becoming Asia’s leading travel and aviation services group." MAG says the re-organisation will empower each profit centre to pursue growth, diversify revenue streams beyond the airlines portfolio, and provide greater transparency and accountability through a clear profit and loss reporting structure.