Jetfly Group, parent company of fractional ownership specialist Jetfly Aviation, will rebrand all group entities effective May 1, introducing a unified brand architecture featuring a single logo and colour-coded business units.
Fractional ownership services under Jetfly's Luxembourg air operator's certificate (AOC) will retain the existing brand, while Fly 7 Finland will be rebranded as Jetfly Management. The latter acts as AOC holder for Switzerland-based Fly 7 Executive Aviation, which will be renamed Jetfly Aviation Switzerland. Charter operations across both AOCs will be consolidated under Jetfly On-Demand.
Training centre Fly 7 Training will be rebranded as Jetfly Training, with Jetfly Technik and Jetfly Technik Suisse merged under Jetfly Technics. Aircraft brokerage, acquisition, and advisory firm myLittlePlane will become Jetfly Trading, while digital charter booking platform CaptainJet will retain current branding.
Rollout of the new identity will proceed progressively across platforms and materials, beginning with the launch of a new website.
