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Niceair (Akureyri) plans to begin scheduled operations as a virtual carrier on June 2, 2022, amid hopes that tourism demand will return to northern Iceland.

Managing Director Thorvaldur Lúðvík Sigurjónsson told the Fréttablaðið daily that the start-up will charter a single A319-100 from an undisclosed European carrier for an initial 5-6 flights per week from Akureyri to the UK, Denmark, and Spain.

Following a feasibility study, Niceair will target foreign tourists coming to northern Iceland, who have traditionally travelled onboard cruise ships. Sigurjónsson pointed out that the current downturn in the cruise market means that air transport could reclaim some of the market. At the same time, Niceair also sees a lot of demand for outbound travel. Currently, residents of northern Iceland have to travel to Reykjavik Keflavik for an international flight, which can add an extra day or two to their holidays. Direct flights from Akureyri would thus be very attractive. Sigurjónsson estimates that the local market numbers around 50,000 passengers, comparable to the Faroe Islands, served by Atlantic...

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