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Lattitude Hub (Tenerife Sur) has reinforced its connections between Tenerife Sur and both Madrid Barajas and Bilbao for the winter season, with a slight alteration - it will now operate under its initial brand Canarian Airways (2021) (Tenerife Sur).

After it suspended its flights with just a few days in operation in late July, it resumed them once again, as ch-aviation previously anticipated, on November 11.

Its single aircraft, A319-100 EC-NMO (msn 5079), chartered in from One Airways (OEW, Madrid Barajas), is currently operating Madrid-Tenerife 3x weekly and Bilbao-Tenerife 1x weekly, according to the ch-aviation capacities module.

With the name change, the company said in a statement that it sought to “strengthen its commitment to the destination and position itself in the market with a more recognisable name that directly links the company to its origins.”

Jorge Marichal, the company’s president, explained: “We began to operate under the name of the parent company, but Canarian Airways is what we are,...

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