Eastern Airlines (2D, Miami Int'l) is planning to launch scheduled point-to-point operations to South America, the Caribbean, and Asia under a new brand and with a renewed fleet of B767 and B777 jets, Airways Magazine has reported.

CEO Steve Harfst has written in an internal memo that the management had been "working very hard getting the new Eastern Airlines ready for take-off" with a new business plan and corporate identity.

"We have been very busy investing in the infrastructure necessary to promote a successful scheduled service network. We believe that there are strong market opportunities open to Eastern Airlines to provide limited frequency, non-stop service between international markets and the United States," Harfst said.

The airline plans to acquire "several" second-hand B767s and B777s. By May 2020, it plans to have five B777s. The first aircraft of this family destined to join Eastern Airlines' fleet is ex-Kenya Airways B777-200(ER) N783KW (msn 33683). The 14.2-year-old unit is owned by Alta Airlines Holdings and has been stored at Kansas City Int'l since September 2018.

According to the ch-aviation fleets advanced module, Eastern Airlines operates one B767-200, three -200(ER)s, and six B767-300(ER)s. Two -300(ER)s are currently wet-leased to Sunwing Airlines (WG, Toronto Pearson), while the other aircraft are inactive. Eastern Airlines operates ACMI and charter flights and does not currently offer any scheduled routes.

The carrier did not disclose its proposed network so far. Last year, its application to launch scheduled flights to Georgetown Cheddi Jagan was denied due to debts left by Eastern's predecessor, Dynamic International Airways (2D, Greensboro). The airline also applied for route authority to Guayaquil, Jinan, and Anchorage Ted Stevens from New York JFK.

Together with the new branding and business plan, Eastern Airlines plans to open its new corporate headquarters in Wayne, PA, and launch a new website.