Regional Jet (Tallinn Lennart Meri) has announced it will rebrand itself as Xfly (Estonia) (EE, Tallinn Lennart Meri) to reinforce and expand its presence in the European ACMI/charter niche.
"The X in our new name stands for willingness to change, to adapt and to develop and we are claiming it as our 'super power'," it said in a statement. "It stands for the fleXible service we are uniquely able to provide and the client whose face[sic] we assume when we fly."
Estonian state broadcaster ERR said that despite the change in brand, the airline's legal name would remain Regional Jet OÜ.
Xfly is a 51/49 joint venture between Nordica (ND, Tallinn Lennart Meri), a wholly Estonian government-owned virtual carrier, and LOT Polish Airlines (LO, Warsaw Chopin). Its largest customers at present include SAS Scandinavian Airlines (SK, Copenhagen Kastrup) which wet-leases eight ATR72-600s, one CRJ700, and three CRJ900s, and LOT which wet-leases four CRJ900s. Xfly also operates five more CRJ-900s. It will induct a total of seven E190/195s over the coming months, ERR reported.
