Ryanair (FR, Dublin International) has partnered with Spain-based tour operator, Logitravel, and accommodation provider, World2Meet, to create its own package holiday service “Ryanair Holidays”.

The project offers customers flights, accommodation and transfer packages, all under the umbrella of the Ryanair website. It is only available in the United Kingdom, Ireland, and Germany at present but is expected to debut in other markets during 2017.

"Consumers have been paying too much for package holidays for years and more and more want to put their own packages together themselves," Ryanair's Chief Marketing Officer Kenneth Jacobs complained. "Ryanair customers already enjoy the biggest route network in Europe, and with Ryanair Holidays can choose from a fantastic range of 3, 4 and 5-star hotels throughout the Mediterranean and Europe’s capital cities, ideal for last minute getaways, summer family holidays, winter sun, or city breaks."

As with Ryanair Car Hire and Ryanair Rooms, Ryanair Holidays was developed by the LCC's Poland-based digital innovation division - Ryanair Labs - under its 'Always Getting Better' programme.